Carlton Associates Inc | Improving the business of advertising agencies


	Improving the business of advertising agencies

Can the Architects’ Secret Help Your Agency?

Advertising agencies and architects are a lot alike. Both create concepts and designs and then supervise their implementation. But, there is one big difference. Agencies provide bill-paying accommodation for clients. Architects don’t.

Here’s what this means, and what you can do about it.

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	Meet Mike Carlton Mike is a life-long advertising agency guy. He's passionate about the business. His father was an agency guy, too. One son is an ageny account planner who has now started a marketing consulting firm. Another son provides web services to agencies. And a daughter spent a stint in agency life, too. His wife says it's part of the family DNA.


	What We Do We improve the business of advertising agencies. Our job is to help agencies become more successful in their marketplace, more profitable, and more fun. There are three secrets in the process. First is understanding the life satisfaction issues of the principals. The second is the business model of the agency. And, the third is how well the business model is implemented. Here’s a closer look at how it all works.


	Recent Whitepapers What Business Is Your Agency In? The Revolt of the Galley Slaves Agencies at the Tower of Babel


	Recent Talks Are You Neglecting Your Most Important Asset? Is Merger a Four-Letter Word? The Evolving Role of Account Service

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