Carlton Associates Inc | Improving the business of advertising agencies


	Improving the business of advertising agencies

The Client Trilogy

The definition of the word client sounds easy. But it isn’t. The word has different meanings depending on the circumstances. This causes confusion and costly misunderstandings, particularly among junior agency people.

Here’s how better definition can bring better client understanding.

View Video Capsule


	Meet Mike Carlton Mike is a life-long advertising agency guy. He's passionate about the business. His father was an agency guy, too. One son is an ageny account planner who has now started a marketing consulting firm. Another son provides web services to agencies. And a daughter looks like she's headed towards agency life, too. His wife says it's part of the family DNA.


	What We Do We improve the business of advertising agencies. Our job is to help agencies become more successful in their marketplace, more profitable, and more fun. There are three secrets in the process. First is understanding the life satisfaction issues of the principals. The second is the business model of the agency. And, the third is how well the business model is implemented. Here’s a closer look at how it all works.


	Recent Whitepapers What Business Is Your Agency In? The Revolt of the Galley Slaves Agencies at the Tower of Babel


	Recent Talks Are You Neglecting Your Most Important Asset? Is Merger a Four-Letter Word? The Evolving Role of Account Service

© Carlton Associates Inc. Internet Marketing Solutions by Elliance®