The definition of the word client sounds easy. But it isn’t. The word has different meanings depending on the circumstances. This causes confusion and costly misunderstandings, particularly among junior agency people.
Here’s how better definition can bring better client understanding.
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Meet Mike Carlton
Mike is a life-long advertising agency guy. He's passionate about the business. His father was an agency guy, too. One son is an ageny account planner who has now started a marketing consulting firm. Another son provides web services to agencies. And a daughter looks like she's headed towards agency life, too. His wife says it's part of the family DNA.
What We Do
We improve the business of advertising agencies. Our job is to help agencies become more successful in their marketplace, more profitable, and more fun. There are three secrets in the process. First is understanding the life satisfaction issues of the principals. The second is the business model of the agency. And, the third is how well the business model is implemented. Here’s a closer look at how it all works.